Methodology of focus group research
The popularity of focus group interview has rapidly grown in the last two decades. After long-time period in which this technique had been practiced almost exclusively in marketing research it begins the period of its frequent application in a great number of academic fields (sociology, psychology,...
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| Format: | Article |
| Language: | English |
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Sociological Scientific Society of Serbia
2005-01-01
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| Series: | Sociologija |
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| Online Access: | http://www.doiserbia.nb.rs/img/doi/0038-0318/2005/0038-03180501001D.pdf |