Decoding websites: How to create a distinctive mental image for hotel services?
Information available in websites encompasses symbols and hints that help consumers to construct images of the enterprises by interpreting the attributes and benefits of the services and products being offered. A direct communication between company and consumer is thus established. To understand ho...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2013-04-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/569 |