Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials

Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials

Given the recent trend of the athleisure lifestyle in the U.S., this study sought to examine female millennial consumers’ value perceptions for purchasing recycled polyester-made athleisure apparel. Using an inductive approach with grounded theory, the perceived green value (PGV) framework was appli...

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Bibliographic Details
Main Authors: Ting Chi, Jessica Ganak, Lauren Summers, Olabisi Adesanya, Lindsay McCoy, Hang Liu, Yining Tai
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Sustainability
Subjects:
athleisure apparel
recycled
perceived value
purchase intention
millennials
sustainability
Online Access:https://www.mdpi.com/2071-1050/13/14/7946

Internet

https://www.mdpi.com/2071-1050/13/14/7946

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