The Effects of trademarks on franchising

The authors of the paper discuss the use of a legal institute of trademark in a franchise business concept. Besides addressing the economic aspects, the relevant institute is mostly analysed from the perspective of the needs of the EU Single Market and in the light of Brexit. In the article is devo...

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Bibliographic Details
Main Authors:	Martin Daňko, Petra Žárská
Format:	Article
Language:	English
Published:	Comenius University in Bratislava, Faculty of Law 2018-06-01
Series:	Bratislava Law Review
Subjects:	Franchising Trademark European Union trademark The EU Single Market Brexit
Online Access:	https://blr.flaw.uniba.sk/index.php/BLR/article/view/96

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spelling	doaj-40d8aee13c234c02a8a00e3a26cee6bb2021-08-02T14:47:20ZengComenius University in Bratislava, Faculty of LawBratislava Law Review2585-70882644-63592018-06-012110.46282/blr.2018.2.1.9696The Effects of trademarks on franchising Martin Daňko0 Petra Žárská1Comenius University in Bratislava, Faculty of LawComenius University in Bratislava, Faculty of Law The authors of the paper discuss the use of a legal institute of trademark in a franchise business concept. Besides addressing the economic aspects, the relevant institute is mostly analysed from the perspective of the needs of the EU Single Market and in the light of Brexit. In the article is devoted special place to the European Union Trademark (EUTM), where the author examines the most appropriate means of designation of goods and services in franchising within the territory of the EU. https://blr.flaw.uniba.sk/index.php/BLR/article/view/96FranchisingTrademarkEuropean Union trademarkThe EU Single MarketBrexit
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Martin Daňko Petra Žárská
spellingShingle	Martin Daňko Petra Žárská The Effects of trademarks on franchising Bratislava Law Review Franchising Trademark European Union trademark The EU Single Market Brexit
author_facet	Martin Daňko Petra Žárská
author_sort	Martin Daňko
title	The Effects of trademarks on franchising
title_short	The Effects of trademarks on franchising
title_full	The Effects of trademarks on franchising
title_fullStr	The Effects of trademarks on franchising
title_full_unstemmed	The Effects of trademarks on franchising
title_sort	effects of trademarks on franchising
publisher	Comenius University in Bratislava, Faculty of Law
series	Bratislava Law Review
issn	2585-7088 2644-6359
publishDate	2018-06-01
description	The authors of the paper discuss the use of a legal institute of trademark in a franchise business concept. Besides addressing the economic aspects, the relevant institute is mostly analysed from the perspective of the needs of the EU Single Market and in the light of Brexit. In the article is devoted special place to the European Union Trademark (EUTM), where the author examines the most appropriate means of designation of goods and services in franchising within the territory of the EU.
topic	Franchising Trademark European Union trademark The EU Single Market Brexit
url	https://blr.flaw.uniba.sk/index.php/BLR/article/view/96
work_keys_str_mv	AT martindanko theeffectsoftrademarksonfranchising AT petrazarska theeffectsoftrademarksonfranchising AT martindanko effectsoftrademarksonfranchising AT petrazarska effectsoftrademarksonfranchising
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The Effects of trademarks on franchising

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