PROFESSIONALISM AND ETHICS: IS THE TOBACCO INDUSTRY DAMAGING THE HEALTH OF THE PUBLIC RELATIONS PROFESSION?
In most parts of the world, public relations (PR) is seeking recognition as a profession. The path to gaining professional status hinges on its adherence to professional ethical standards. This paper argues that it is inappropriate for public relations practitioners to represent the tobacco industry...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2006-01-01
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| Series: | Kajian Malaysia |
| Subjects: | |
| Online Access: | http://web.usm.my/km/24-06/KM%20ART%204.pdf |