The Customer Orientation Service of Spanish Brokers in the Insurance Industry: The Advisory Service of the Insurance Distribution Channel Bancassurance
This research focuses on the customer orientation of insurance brokers, whose activity is regulated by the Law on the mediation of private insurances and reinsurances. The goal is to ascertain whether the intermediation inherent in the insurance broker’s activity, which implies a customer-oriented s...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-04-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/7/2970 |