Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception
Purpose: The article explores the grounds of possible interrelations of snob and bandwagon consumers’ inclinations in the luxury fashion sector. The reason to investigate this comes from the growth of inconsistent evidence among analyses of this subject. Consumers’ perception of luxury goods seems n...
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| Format: | Article |
| Language: | English |
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Kozminski University
2018-07-01
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| Series: | Journal of Management and Business Administration, Central Europe |
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| Online Access: | https://mbace.eu/resources/html/article/details?id=168259 |