Application of the huff model of shopping probability in the selected stores in Prešov (Prešov, the Slovak Republic)
The main objective of this article is the calculation of the Huff Model and the comparison of obtained data with the questionnaire survey results. Afterwards, we will try to assess the validity of this theoretical model of shopping probability for practical use as well as its overall objectivity. Ca...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Department of Geography, Tourism and Hotel Management
2015-01-01
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| Series: | Geographica Pannonica |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2015/0354-87241503110M.pdf |