GROUPS ON FACEBOOK AS A MARKETING TOOL
The aim of the article was to determine the use of Facebook groups as a marketing tool. The author conducted the research using a survey. To distribute the questionnaire author used a Facebook ad tool targeted at Polish women, who are planning a wedding or are shortly after it. Based on the exampl...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2020-09-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/groups-on-facebook-as-a-marketing-tool/ |