The decision-making in the internationalization of brazilian franchising chains
This research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making. The results obtained from two franchise chains re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2014-04-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/189 |