Motivation and loyalty of Indonesian medical tourists toward Malaysian health services
This study aims to find out which factors, between the word of mouth (WoM) or marketing promotion programs (MPP), drive motivation (push and pull); to explore the influence of travel motivation toward satisfaction, and to investigate the satisfaction effect of medical tourists with loyalty. This stu...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2021-09-01
|
| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1325 |