The Scope of an Integrated Analysis of Trust Switching Barriers, Customer Satisfaction and Loyalty
This study investigated the impact of service quality, intimacy, trust, and playfulness on custom-er loyalty. The integrated variables were investigated alongside their effect on customer loyalty. Variance-based structural equation modeling with PLS (PLS-SEM) was selected to assess the proposed hypo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2020-06-01
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| Series: | Journal of Competitiveness |
| Subjects: |