Strategies to increase capture, retention, and reduce evasion of Customers in Gyms
The number of gyms has grown worldwide as well as the number of people who seek this space to exercise in pursuit of a goal that can be aesthetic, health, or sports. With the growth of the market, the competitiveness between the academies was also high. The objective of this work is to analyze, thro...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Salgado de Oliveira
2020-12-01
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| Series: | Revista Intercontinental de Gestão Desportiva |
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| Online Access: | https://app.periodikos.com.br/article/5fc564e80e8825f10f09966d/pdf/rigd-10-3-e10024.pdf |