Rational Wizards
This paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Netherlands Institute for Sound and Vision
2013-12-01
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| Series: | VIEW Journal of European Television History and Culture |
| Online Access: | https://www.viewjournal.eu/article/10.18146/2213-0969.2013.jethc045/ |