Marketing in OPL-Bibliotheken / Marketing in One Person Libraries
In times of budget restraints and limited capacities it is important to use the available resources strictly market-oriented – in other words focused on the client's needs – and with a view to the company's targets. Even for a One Person Library, a marketing concept is essential in order t...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
German Medical Science GMS Publishing House
2011-12-01
|
| Series: | GMS Medizin – Bibliothek – Information |
| Subjects: | |
| Online Access: | http://www.egms.de/static/de/journals/mbi/2011-11/mbi000232.shtml |