The Impact of Impulse Buying and Network Platforms on Consumer Purchasing Behaviour: A Case Study of a Technical Product

The Impact of Impulse Buying and Network Platforms on Consumer Purchasing Behaviour: A Case Study of a Technical Product

This paper investigates the effects of impulse buying and network platforms on the online purchasing behaviour for experience goods using a 2 (low impulse buying tendency vs. high impulse buying tendency) × 2 (mobile platform vs. computer platform) between-subjects factorial experiment.A technical p...

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Bibliographic Details
Main Authors: Xuan Wen, Yiran Li, Qihua Liu
Format: Article
Language:English
Published: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2019-01-01
Series:Tehnički Vjesnik
Subjects:
experience good
impulse buying
network platforms
purchasing behaviour
technical product
Online Access:https://hrcak.srce.hr/file/325840

Internet

https://hrcak.srce.hr/file/325840

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