Product Development Categorized as Independent Strategic and Innovative Practice: Case from Indian Manufacturing
In recent time, Indian manufacturing has seen technologically intensive and resource optimization based initiatives to satisfy competitive urge and to build or sustain market position. This they do by developing products either strategically or innovatively, but that is hardly distinguished or seen...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2008-06-01
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| Series: | Gadjah Mada International Journal of Business |
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| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/5570 |