Proposing a procedure to evaluate and rank corporate vision statements using a mixed methodology
The starting point for articulating a firm's hierarchy of goals is the company vision. An effective vision can provide a bridge from the present to the future and is essential for strategy formulation. The development of such a vision statement is one of the important responsibilities of organi...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-03-01
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| Series: | مدیریت صنعتی |
| Subjects: | |
| Online Access: | https://imj.ut.ac.ir/article_21310_cef8e94e0c8f1bc55468347a1adc240e.pdf |