SEGMENTASI KONSUMEN BERDASARKAN FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMILIH KAFE

SEGMENTASI KONSUMEN BERDASARKAN FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMILIH KAFE

Increasing economic growth and number of middle-class consumers has encouraged growing number of modern cafés in the middle-income countries in South East Asia and China. The modern café is marked by serving Arabica coffee, the existence of barista, the use of espresso machine and knowledge of coffe...

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Bibliographic Details
Main Authors: Muhammad Ikhsan Sulaiman, Risnadi Irawan, Yusriana Yusriana
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2021-03-01
Series:Agrointek
Subjects:
arabica coffee
café
segmentation
consumer preference
consumer decision
Online Access:https://journal.trunojoyo.ac.id/agrointek/article/view/7819

Internet

https://journal.trunojoyo.ac.id/agrointek/article/view/7819

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