The Use of Search Engines in the Marketing of Accommodation Establishments: Adopt or Reject the Use of Google AdWords?
The digital marketing world has become an everyday part of life for almost all businesses, and many incorporate social media and other electronic media into their strategies. It is also a known fact that many companies do not optimise these electronic media to its fullest due to a variety of reasons...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-09-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32110/356022?publisher=http-www-cag-edu-tr-ilhan-ozturk |