Marketers’ expanded role to increase internal customer satisfaction in organizational change
During times of change, when companies are going through major transformations like mergers, acquisitions, organizational re-structuring or culture change, marketing faces the challenge to implement the new strategy as scheduled, with no delays or changes. Internal customer change acceptance plays a...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-07-01
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| Series: | Proceedings of the International Conference on Business Excellence |
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| Online Access: | https://doi.org/10.1515/picbe-2017-0049 |