Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino

Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino

The Sistema Elite de Ensino operates in the Brazilian college preparation courses market, focusing on preparation to the most disputed examinations in the country. Founded in 1998 by four partners, Elite operates in ten Brazilian cities. After a period of disorganized expansion, when the individual...

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Bibliographic Details
Main Authors: Oscar Camilo Silva Evangelista, Cristiane Pizzutti dos Santos
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2011-09-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
teaching case
services marketing
growth strategy
marketing strategy
entrepreneurship.
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1238.pdf

Internet

http://www.anpad.org.br/periodicos/arq_pdf/a_1238.pdf

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