Customer interactions on social media and their impact on trust and loyalty: the moderating role of product learning
This research examines the customer engagement on social media platforms in the tourism industry and its effect on customer loyalty through the mediated effect of customer trust. Furthermore, the moderating role of product learning is investigated on the hypothesized relationships. Data was collecte...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019-05-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol9/msl_2019_116.pdf |