How chatbots influence marketing
The role of digital technologies, especially the Internet of Things (IoT) and Artificial Intelligence (AI), increasingly become a key element of diverse interactions between brands and consumers. Homo Cyber Oeconomicus, one of the potential stages of ongoing consumer’s evolution, lives between proce...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-06-01
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| Series: | Management |
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| Online Access: | http://www.degruyter.com/view/j/manment.2019.23.issue-1/manment-2019-0015/manment-2019-0015.xml?format=INT |