Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

The relations between tourism and luxury and fashion industry are subject to significant changes because of the quantitative and qualitative discontinuity introduced by the growth of the outbound flows of Chinese tourists and the importance of shopping in their travel experience. The most important...

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Bibliographic Details
Main Author: Serena Rovai
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2016-10-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/article/view/11908