Le métissage à l’œuvre dans la communication des multinationales
The transformation of the notion of métissage into a concept, even a paradigm, has replaced questions about marketing recommendations made to enterprises with a more in-depth analysis of the interweaving of cultures found in their public communications. The subject of the authors’ analysis is McDona...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2021-06-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/13559 |