Coop Private Label Development Strategy
Coop private label portfolio is the tool to realise the cooperative mission to provide consumers guarantees on quality, safety, environment care, ethical commitment, fair trade as well as good value. Coop private label range was extended over time focusing on intercepting new emerging needs to be ab...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2016-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/12293 |