Neural mechanisms underlying social conformity in an ultimatum game

When individuals’ actions are incongruent with those of the group they belong to, they may change their initial behavior in order to conform to the group norm. This phenomenon is known as social conformity. In the present study, we used event-related functional magnetic resonance imaging (fMRI) to i...

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Bibliographic Details
Main Authors: Zhenyu eWei, Zhiying eZhao, Yong eZheng
Format: Article
Language:English
Published: Frontiers Media S.A. 2013-12-01
Series:Frontiers in Human Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnhum.2013.00896/full