Purchase Behaviour Determinants on Online Mobile Game in Indonesia
This study aimed to examine the determinants of purchase behaviour in online mobile game. This study was conducted based on the Unified Theory of Acceptance and Use of Technology second version (UTAUT2) with additional customization and advancement. Partial Least Square Structural Equation Model (SE...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International journal of multicultural and multireligious understanding
2018-12-01
|
| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/457 |