Colombian consumer’s decision making online process: an ex-post-fact study
A review of making purchase decisions through internet was retrospectively reviewed (ex-post-fact) with a sample of 340 people who had (n=187) and who had not purchased online (n=153). The questionnaire that was used includes statement for each of the stages involved in the choice (problem identifi...
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| Format: | Article |
| Language: | English |
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Universidad del Rosario
2016-05-01
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| Series: | Avances en Psicología Latinoamericana |
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| Online Access: | https://revistas.urosario.edu.co/index.php/apl/article/view/3139 |