Effectiveness of e-CRM in Commercial Banks: A Customer Perspective
The customer relationship management has a vital function of customer oriented marketing. The basic aim of this paper is to investigate how commercial banks use e-CRM tool in order to maintain their relationship with their clients by using online and offline mode such as internet, ATM, etc. It also...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srusti Academy of Management
2014-06-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/1652032459_Effectiveness%20of%20e-CRM%20in%20Commercial%20Banks%20A%20Cus-Md.%20Rashid%20Farooqi%20&%20%20Sharda%20Kumari-Vol.%20-%20VII%20%20%20Issue%20I%20%20Jan%20-%20Jun%202014.pdf |