Unveiling Social Gratifications Sought and Obtained from Social Media Utilization
Going by the proposition of the Uses and Gratifications Theory (UGT), people are motivated to use media by various psychological factors and for obtaining different forms of gratifications. However, as social media continue to play an essential role in shaping the sociability and bridging social con...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2020-07-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/1818 |