Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia
This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role i...
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| Format: | Article |
| Language: | English |
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Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2015-12-01
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| Series: | Essachess |
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| Online Access: | http://www.essachess.com/index.php/jcs/article/view/310 |