Do innovation and sustainability influence customer satisfaction in retail? A question of gender

As a consequence of advances in the digitisation process and increased consumer awareness of social, economic and environmental issues, more and more companies are embarking on innovative and sustainable initiatives in response to these new demands. However, given the nature and scope of these pract...

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Bibliographic Details
Main Authors: Antonio Marín-García, Irene Gil-Saura, María-Eugenia Ruiz-Molina
Format: Article
Language:English
Published: Taylor & Francis Group 2021-05-01
Series:Ekonomska Istraživanja
Subjects:
Online Access:http://dx.doi.org/10.1080/1331677X.2021.1924217