Measuring the satisfaction of domestic tourists on travel agencies’ marketing mix: a pilot study from Jordan.
This pilot study aimed at measuring the satisfaction of Jordanian domestic tourists about some selected components of the marketing mix offered by domestic travel agents. Both descriptive and regression analyses were conducted with focusing on the 7 P’s of marketing mix that relate to trips, also th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_40_vol_8_5__2019_jordan.pdf |