| Summary: | This pilot study aimed at measuring the satisfaction of Jordanian domestic tourists about some selected components of the marketing mix offered by domestic travel agents. Both descriptive and regression analyses were conducted with focusing on the 7 P’s of marketing mix that relate to trips, also their influence on the willingness to depend on travel agencies in planning domestic trips. Generally, low levels of satisfaction were reported by the respondents, moreover, none of the independent variables representing the marketing mix had any significant influence on the dependent variable. The results are briefly discussed, and the implications of the findings are suggested so as to strive to improve the contribution of travel agencies to domestic tourism.
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