Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry
Iran home appliances producers are challenged by the many foreign competitors. These companies can employ Information and communication technology for improvement of the competitiveness. So in this paper, the identification of internet marketing strategies and the consumer behavior have been analyze...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2009-03-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_20328_5cc76b3fa3c4298f5a941a3215eb9f1c.pdf |