Motivations and benefits of ISO system implementation in transportation-related companies: marketing aspect of ISO
The paper analyses the effects of ISO system implementation and certification. It separately reviews motivations to implement ISO system and benefits after the system implementation. The authors analyse motivations and benefits that are internal (managerial) and external (mainly — marketing type)...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2003-12-01
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| Series: | Transport |
| Subjects: | |
| Online Access: | http://localhost/journals.vgtu.lt/index.php/Transport/article/view/8647 |