Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB
Emerging new media and their attractiveness for audiences seems to be a challenge for television to keep its dominant share from advertising market. One of the most important reasons of this challenge is lack of metrics for measurement of advertisings influence which by them advertisers able to eval...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-03-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_21215_8a26517a90d3da850aedb595b2c031d8.pdf |