Setting the agenda in advertising: understanding ethical dilemmas from a communicative perspective
This article discusses the concept of advertising ethics in the particular case of a controversial advertorial campaign for a major mining project in Roşia Montană, a historical region of Romania. Based on the on the agenda-setting theory (Shaw & McCombs, 1977) and on the tripolar model of agend...
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| Format: | Article |
| Language: | English |
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Centro de Estudos de Comunicação e Sociedade (CECS)
2014-06-01
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| Series: | Comunicação e Sociedade |
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| Online Access: | https://revistacomsoc.pt/article/view/888 |