From passive consumption of media goods to active use of media brands: on value generation and other differences
Analyses of business models and media consumption within the traditions of media economics and media management explicitly –but mostly implicitly– rely on the representation of a media consumer that rationally pursues the maximisation of utility. Such concept provides the basis for the generalised u...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2019-04-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://www.unav.edu/publicaciones/revistas/index.php/communication-and-society/article/view/30628 |