Interpersonal Influence in Virtual Social Networks and Consumer Decisions

Interpersonal Influence in Virtual Social Networks and Consumer Decisions

This study aimed to analyze the attitude of college students regarding to interpersonal influence in virtual social networks related to consume decisions. It was conducted a survey with 200 college students from an Institution of Higher Education located in Santa Maria/RS. The sample was obtained...

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Bibliographic Details
Main Authors: Eduardo Botti Abbade, Andiara Della Flora, Greice de Bem Noro
Format: Article
Language:English
Published: Universidade Federal de Santa Maria 2014-04-01
Series:Revista de Administração da UFSM
Subjects:
Eletronic Marketing; Virtual Social Networks; Word-of-Mouth; Consumer Behaviour
Eletronic Marketing
Virtual Social Networks; Word-of-Mouth; Consumer Behaviour.
Virtual Social Networks
Word-of-Mouth
Consumer Behaviour
Online Access:http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/4976/pdf

Internet

http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/4976/pdf

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