Kierunki działań promocyjnych miasta Lublina
The aim of the article is to present and evaluate promotional campaigns of the city of Lublin. The city of Lublin was selected for testing because of the originality of the promotion, which is reflected in winning numerous awards marketing. The research was carried out by diagnostic survey using the...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2017-01-01
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| Series: | Ekonomiczne Problemy Turystyki |
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| Online Access: | https://wnus.edu.pl/ept/pl/issue/664/article/10774/ |