‘To LED or Not to LED?’: Using Color Priming for Influencing Consumers’ Preferences of Light Bulbs

Recently, we have seen energy-efficient light-emitting diode (LED) light bulbs rapidly replace incandescent ones. However, results of new research are indicative of adverse health impacts of LED lighting, which is characterized by enriched blue light. Our study aims to reveal whether using color pri...

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Bibliographic Details
Main Authors: Iris Gavish, Abraham Haim, Doron Kliger
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/3/1401