The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes

The purpose of this study is to investigate the effect of brand, design and price on the perceived quality and re-intention of consumers to buy sport brand shoes. This is an applied research conducted as a descriptive correlational study in field form. The statistical population of this study includ...

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Bibliographic Details
Main Authors: Ali Benesbordi, Javad Fesanghari, Samaneh Ranjbar, Narges Bidkhori
Format: Article
Language:English
Published: Allameh Tabataba'i University Press 2019-06-01
Series:New Approaches in Sport Sciences
Subjects:
Online Access:http://nass.atu.ac.ir/article_10781_4fa53d5364931db0edf03d66e1055e3b.pdf