Drug Advertisements across Cultures

The present paper intends to approach the pharmaceutical text as a genre of medical discourse, focusing especially on the translation of Drug Advertisements (DA).The aim of this paper is to investigate the translation issues raised by these texts and to offer some translation strategies in order t...

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Bibliographic Details
Main Author: Ana-Maria Mangher (Chitac)
Format: Article
Language:English
Published: Danubius University 2020-06-01
Series:EIRP Proceedings
Subjects:
Online Access:https://dp.univ-danubius.ro/index.php/EIRP/article/view/41/40