FROM FARCE TO HYPE (ISSUES OF MODERN INTERNET COMMUNICATION) / ОТ БАЛАГАНА ДО ХАЙПА (ПРОБЛЕМЫ СОВРЕМЕННОЙ ИНТЕРНЕТ-КОММУНИКАЦИИ)
The article examines new Internet strategies of acquiring an audience with the help of comical content. In order to achieve a positive public resonance, it suffices for a person to create his comical digital double and act on behalf of a laughing copy. The problem arises connected not so much with...
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| Format: | Article |
| Language: | English |
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GITR Film & Television School
2019-06-01
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| Series: | Наука телевидения |
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| Online Access: | https://gitr.ru/data/events/2019/semenova_15.2.pdf |