THEORETICAL ASPECTS OF CORPORATE COMMUNICATION AND ITS COMPONENTS
Corporate communication in its essence is the concept of comprehensive communication of a business organization with stakeholders. Given its importance in the implementation of modern business trends and processes, it has become an integral element in all business organizations and one of the key ma...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Polytechnic of Šibenik
2021-07-01
|
| Series: | Elektronički Zbornik Radova Veleučilišta u Šibeniku |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=378345 |