The effectiveness of banner ads on blogs

The aim of this paper is to measure the advertising effectiveness of two formats of on-line advertisements, namely, large-button advertisements and contextual advertisements, and to determine the factors which, on the basis of the reviewed literature, influence advertising effectiveness. The context...

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Bibliographic Details
Main Authors: Asunción Beerli Palacio, Josefa D. Martín Santana
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2010-12-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
Online Access:http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros-publicados?y=2010&v=10&n=3&o=1