The effectiveness of banner ads on blogs
The aim of this paper is to measure the advertising effectiveness of two formats of on-line advertisements, namely, large-button advertisements and contextual advertisements, and to determine the factors which, on the basis of the reviewed literature, influence advertising effectiveness. The context...
Main Authors: | Asunción Beerli Palacio, Josefa D. Martín Santana |
---|---|
Format: | Article |
Language: | English |
Published: |
Universidad del País Vasco (UPV/EHU)
2010-12-01
|
Series: | Management Letters/Cuadernos de Gestión |
Subjects: | |
Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros-publicados?y=2010&v=10&n=3&o=1 |
Similar Items
-
BANNER AD, THE TOOL OF PERSUASION IN E-MARKETING
by: Florin-Alexandru LUCA, et al.
Published: (2015-11-01) -
PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET
by: N. Kochkina, et al.
Published: (2013-11-01) -
MEDIA IKLAN BANNER SEBAGAI MEDIA KAMPANYE PEMILU LEGISLATIF 2014
by: Anita Trisiah
Published: (2015-12-01) -
A study of on-line use and perceived effectiveness of compliance-gaining in health-related banner advertisements for senior citizens.
by: Toon, Michelle Anne
Published: (2002) -
A profissionalização dos blogs brasileiros : um estudo sobre as dinâmicas promocionais na blogosfera
by: Honscha, Gisele Lopes
Published: (2009)